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EARLY STAGE MEDTECH:
Address U.S. reimbursement challenges confidently.
Hit your milestones. Land your next round.
COUSTIER ADVISORY CAN HELP.
We help medtech innovators achieve widespread reimbursement coverage in the U.S.
What are your current challenges?
Securing funding by confidently addressing investor questions about reimbursement
Confirming your value proposition and business model with hospital administrators
Figuring out how to avoid expensive post-approval reimbursement clinical studies
Validating coding to ensure optimal claims processing and payment




Coustier Advisory has supported medtech innovations in their earliest stages to achieve widespread reimbursement coverage in the U.S., paving the way to acquisition or IPO.
We work with hospitals and physicians, specialty societies and government agencies, public and private insurance health plans, sales & marketing teams and legal compliance experts, to align incentives to embrace and scale medical technology innovation in healthcare.











"We were clueless about the U.S. reimbursement pathway, what it takes to commercialise the product. Working with Coustier Advisory, we understood how the reimbursement pathway needed to be integrated with regulatory, and more importantly, the steps and costs associated with it to realise our target." - S. Kathamachu
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NICOLE COUSTIER
Nicole Coustier, founder of Coustier Advisory, is a veteran medtech startup advisor who has spent 20+ years helping the life sciences industry launch innovative medical technologies successfully in the U.S.
She has led initiatives in reimbursement strategy and market access, reimbursement hotlines and patient access support programs, business development, customer satisfaction and retention, and more.
V I S I O N
All stakeholders in the U.S. healthcare system work in partnership to improve patient outcomes.
M I S S I O N
Educate medtech on stakeholder requirements, then facilitate relationships to meet those requirements.
V A L U E S
Accuracy. Transparency.
Simplicity. Reliability.