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COUSTIER ADVISORY WILL HELP YOU HIT YOUR MILESTONES

Home: Welcome

FOR FOUNDERS IN EARLY FUNDING ROUNDS

FOR MEDTECH READY TO COMMERCIALIZE

FOR A SCALING STARTUP IN THE THROES

startup professional making decisions
clinicians collaborating on technology
Medtech leadership in a meeting

You need an advisor to get organized and secure funding.

You need an advisor to help you take care of your customers.

You need an advisor to help you scale well and retain talent.

  • Design of integrated market access programs 

  • Customer and field team training on market access issues and reimbursement mechanics

  • Market access program operational reviews/ audits

  • Executive Coaching and leadership development for teams

Home: Projects
Home: Clients

PAST PROJECTS

Innovating and Disrupting   |   Hitting Milestones   |   Ensuring Patient Access
Involved at the infancy of all of the following companies/products 

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ACQUIRED BY ROCHE

LYTICS FRANCHISE
Innovative best practices from the top stroke hospitals in the nation, a comprehensive program to optimize stroke patient health outcomes

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ACQUIRED BY OLYMPUS

IBV VALVE SYSTEM

Very rare FDA designation to get to market before competitors and obtain payer approval in advance of expanded indication

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ACQUIRED BY ABBOTT

HEARTMATE

Multi-year publication plan and deep support to hospitals, building out their clinical programs in efficient and fiscally responsible ways

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ACQUIRED BY
J&J

PRODISC

Worker's compensation claim approvals to leverage patient outcomes data for favorable payer coverage and reimbursement

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HF10 THERAPY

Limit barriers to patient access and shorten timelines to product uptake with physicians and hospitals appealing denied and low-pay claims

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OVA1

Proper patient selection and the clinical and cost-saving value of correctly predicting the absence of malignancy

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iSTENT

Emerging technology coding to collect payer-relevant data and establish favorable payer reimbursement during trials and into commercialization

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JETREA

New diagnosis code to track drug utilization and health outcomes for a condition that was previously not separately identifiable in EHR

Home: About Me

NICOLE COUSTIER

Startup Advisor, Executive Coach

As a startup advisor, I help founders validate assumptions about the U.S. healthcare ecosystem, determine how to close gaps that could stunt product uptake or hitting milestones, and design programs to successfully commercialize products. As an executive coach, I teach professionals working under very demanding circumstances how to lean into their leadership skills and improve decision-making in high-stakes, high-consequence situations.


I've spent 20+ years consulting for the life sciences industry to launch scores of innovative and often disruptive medical technologies successfully in the US. My work focused on evidence development, health policy and payer reimbursement.

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I've enjoyed working with hospitals and physicians, specialty societies and government agencies, public and private insurance health plans, sales & marketing teams and legal compliance experts, to align incentives to embrace, leverage, and scale new technology.

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Media Bio →

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OTHER WAYS TO CONNECT

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V I S I O N

All stakeholders in the U.S. healthcare system work in partnership to improve patient outcomes.

M I S S I O N

Educate medtech on stakeholder requirements, then facilitate relationships to meet those requirements.

V A L U E S

Accuracy. Transparency.
Simplicity. Reliability.
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