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FOR FOUNDERS IN EARLY FUNDING ROUNDS
FOR MEDTECH READY TO COMMERCIALIZE
FOR A SCALING STARTUP IN THE THROES
You need an advisor to get organized and secure funding.
You need an advisor to help you take care of your customers.
You need an advisor to help you scale well and retain talent.
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US reimbursement landscape assessments (coverage, coding, and payment rates)
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Idea validation, especially within the scope of U.S. payer markets
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Customer acquisition strategies
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Solidifying your pitch, fielding questions from investors on reimbursement strategy
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Interviews with payer medical directors to inform on requirements for coverage
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Designing integrated market access programs (outsourced and in-house)
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Provider and field team training on market access issues and reimbursement mechanics
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Market access program operational reviews/ audits
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Executive Coaching; Leadership Development for Teams
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Company strategic planning and business unit planning
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Fractional operational and Chief of Staff services
PAST PROJECTS
Innovating and Disrupting | Hitting Milestones | Ensuring Patient Access
Involved at the infancy of all of the following companies/products
ACQUIRED BY ROCHE
LYTICS FRANCHISE
Innovative best practices from the top stroke hospitals in the nation, a comprehensive program to optimize stroke patient health outcomes
ACQUIRED BY OLYMPUS
IBV VALVE SYSTEM
Very rare FDA designation to get to market before competitors and obtain payer approval in advance of expanded indication
ACQUIRED BY ABBOTT
HEARTMATE
Multi-year publication plan and deep support to hospitals, building out their clinical programs in efficient and fiscally responsible ways
ACQUIRED BY
J&J
PRODISC
Worker's compensation claim approvals to leverage patient outcomes data for favorable payer coverage and reimbursement
HF10 THERAPY
Limit barriers to patient access and shorten timelines to product uptake with physicians and hospitals appealing denied and low-pay claims
OVA1
Proper patient selection and the clinical and cost-saving value of correctly predicting the absence of malignancy
iSTENT
Emerging technology coding to collect payer-relevant data and establish favorable payer reimbursement during trials and into commercialization
JETREA
New diagnosis code to track drug utilization and health outcomes for a condition that was previously not separately identifiable in EHR
NICOLE COUSTIER
Startup Advisor, Executive Coach
As a startup advisor, I help founders validate assumptions about the U.S. healthcare ecosystem, determine how to close gaps that could stunt product uptake or hitting milestones, and design programs to successfully commercialize products. As an executive coach, I teach professionals working under very demanding circumstances how to lean into their leadership skills and improve decision-making in high-stakes, high-consequence situations.
I've spent 20+ years consulting for the life sciences industry to launch scores of innovative and often disruptive medical technologies successfully in the US. My work focused on evidence development, health policy and payer reimbursement.
I've enjoyed working with hospitals and physicians, specialty societies and government agencies, public and private insurance health plans, sales & marketing teams and legal compliance experts, to align incentives to embrace, leverage, and scale new technology.
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